4 Tips for Using #Hashtags Effectively

Anyone Know the Right Way to Use #Hashtags?

If you’re like many a newcomer to social media marketing, and especially Twitter, you may not have a keen comprehension of exactly what a #hashtag even is. Let’s clear that up from the start. A hashtag is a convention utilized on Twitter, (though it can be used in other social media platforms to lead to Twitter) that organizes and categorizes conversations. They are represented by a # followed by a keyword with no spaces.

#Hashtags guidelines

Make sure the keyword you use is not in use somewhere else, or you may be in for a major surprise. This involves doing a little research (a search on Search.Twitter.com) to determine whether or not that keyword is a sensible choice. Also, don’t use deceptive #hashtags, even with seriously trending keywords. This will definitely NOT work in your favor. And above all, proofread before you create that #hashtag, lest you fall victim to your own hashtag.

4 Ways to market with #hashtags

  1. Keep them short and simple – Making your #hashtag brief and to the point is your best option. Include a couple if need be, such as #apps and #smallbiz, but avoid stringing together a half dozen: it just appears you don’t know what you want to say.
  2. Make them easy to remember – A memorable #hashtag is one that will be shared widely. Give some thought and you just could possibly have it go viral.
  3. Use them on multiple social media channels – A #hashtag isn’t much use if it’s not shared. Although started on Twitter, #hashtags are now employed across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This assists to instill the #hashtag into the minds of their audience.
  4. Use keywords – If you can. It’s not at all times possible, but attempt to work in your brand or primary keywords.

Make the development of memorable #hashtags a to-do item in your social media marketing check-list. It can work to keep your brand and buzz in front of your social media audience!


Posted on: 05.23.14