7 Tips for Better Headline Writing

It has more than likely come to your attention that headlines really matter. We rely on them in most phases of our business these days, whether they are in the form of an ad, a blog post, a video, even an infographic. Your headline could well be the most crucial part of your content, as it very often determines whether anyone goes any further. This is certainly true when it comes to email, and advertising. Understanding how to craft a winning headline is a task that you simply must excel at for your business.

7 tips you can use to write better headlines

  1. Use numbers and lists – People love getting useful posts and emails listing worthwhile and useful information they want. Furthermore if this list is a numbered list, you’ll be stunned at how much better attention you’ll receive.
  2. Feel their pain – Being able to empathize you’re your reader puts you in a position of authority, your reader will be more likely to trust you, and therefore be open to any remedies for their problems you may have.
  3. Be a bit controversial – Be bold. State your opinions, push the edge of the envelope. Once you have their attention, you can show how brilliant you are, for now, be daring.
  4. Don’t be afraid to ask questions – These questions are frequently the same ones they are asking, and you can be the one to deliver an answer.
  5. Mind the 55 character limit – Two practical reasons for this: 55 characters will safely show in the Google search results and also your email subject line. Wouldn’t it be sad if your headline got cut off?
  6. Test your copy – As with most anything you write for the masses, to get the best response you‘ll need to test your headlines for effect. In some cases one word can make a huge difference in an email open rate, which can in turn directly affect your income.
  7. Be sure to give value – Don’t write mundane or fluff headlines. Promise and deliver a value packed piece of content. Don’t promise something you aren’t going to deliver, but also don’t be afraid to tout it.

Remember that the aim of your headlines is always to get the reader to the next step, whether that be reading the post, opening an email or clicking on your ad!


Posted on: 11.21.14