8 Ways to Instantly Improve Your Facebook Page

How to Bring Your Facebook Page to Life!

Wondering how you can improve your Facebook page quickly and easily? There are several ways to make this happen, but to get you off to a flying start we’ll limit ourselves to just eight for now. These methods will not only help you to get more visibility in Google, but in addition lay the foundation for better customer relationships that lead to greater loyalty, which has obvious and numerous benefits.

  1. Make a Commitment – Facebook takes some time and thought. Many are the marketers who have planned to use a Facebook page for business, and shortly abandoned it, which also says something about your company. Make a commitment to post and get involved regularly, or it may be counter-productive!
  2. Create a Custom URL – You should definitely get a custom URL for your page. The one it comes with isn’t likely to aid with search engine optimization (SEO) or for anyone trying to find you.
  3. Don’t Repeat Your Tweets – Twitter is excellent, but don’t make us live through things twice. Be unique with what you post on your Facebook page. Your extra effort will be rewarded.
  4. Keep Updates Short and Sweet – Like it or not, consumers are into short nowadays. There is a time and place for longer pieces, but generally aim to keep posts short – 150 characters or less.
  5. Deliver Lots of Awesome Content – Creating content that people can use and are discussing will always be the #1 mission for your page.
  6. Engage with Your Audience – Encourage conversation, post great photos and shareable content, hold contests, ask questions, anything to get the conversation going!
  7. Be Responsive – Take complaints seriously, and be proactive responding to anyone who asks questions. You’ll be able to head off a lot of issues this way.
  8. Post Photos – According to Facebook, posts which include a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only posts, respectively.

Using these tips will give you a great head start to making your Facebook page a subject of conversation!


Posted on: 04.04.14