Can Samsung’s phones become the choice of business execs?

Samsung’s smartphone business is booming. The company ranks as the top-seller of smartphones to consumers across the globe. But there’s one area where Samsung hasn’t climbed to the top: Selling their devices to businesses and their executives.

Big business

In a recent story, the Wall Street Journal wrote that if Samsung wants to continue its dramatic growth, it has to make inroads in the business world. The tech firm has already mastered the consumer world with its tablets and smartphones. Doing the same in the business world is Samsung’s next task, according to the Journal story.

Boosting security

Part of the reason for Samsung’s struggles to crack the business world is in its security system for mobile devices, a system known as Knox. As the Wall Street Journal reports, the system has been hit with delays and programming bugs. This has frustrated clients, including a big one, the U.S. Defense Department.

The future?

Samsung is capable of reaching BlackBerry-level heights in the business world, the Journal says. BlackBerry, of course, had long dominated the business market thanks partially to its superior mobile security systems. BlackBerry today, though, has fallen on hard times. This leaves a big opening for Samsung, if the company can improve its mobile security.


Posted on: 01.17.14