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Keyword Research | SEM | Local Search Marketing

Many small business owners want to stop spending so much money on the yellow pages and move their marketing dollars to the web, specifically Google, Yahoo, and MSN. Waypoint Solutions Group also believes shoppers and information seekers will choose the web over the yellow pages in greater frequency in coming years. With that in mind, we believe local search offers a great, low cost opportunity for local businesses (especially) to reach customers on the web.

Consistently ranking among the highest as far as return on the investment of your marketing dollars, Local Search Marketing is when your site ranks for keywords related to your product or service in your local geographic area. An example of a common local search keyword phrase would be "city name product/service".

The 3 top sites to drive local search engine traffic to your site are the same as the top organic search engines rankings: Google, Yahoo, and MSN.