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Keyword Research | SEM | Local Search Marketing

Search engine marketing needs to be a holistic approach. Some people that we speak with think that paid search marketing pay per click (PPC) is better than Organic Search Engine Optimization (SEO), others feel the opposite. Either way, we are experts in both areas

What most companies don’t use is the amazing data one can get from each of the campaigns. With paid search being a quick turn around (you can be up in hours) you can test and trial keywords, quantity of traffic or conversions and pass that data to your organic team, where results can take 6 months. On the reverse, organic search will find the hidden gem long tail keyword that would have been impossible to create yourself.

To run either campaign effectively, you need a well-built analytics campaign and you need to look and take decisive actions on a consistent weekly basis. Looking at things like the conversation rate of specific keywords can turn over unbiased, quantitative information leading to specific recommendations. SEM takes the guessing out of which campaigns are best performing and your companys ROI.