Google Analytics for Small Business 101
Many of us grasp using Google Analytics to learn how our marketing efforts are performing can be a key to unleashing future success. Nonetheless many are overwhelmed by the sheer immensity of the data facing them. You need to begin with asking the right questions: what are my goals, and what do I need to know to achieve them. Google Analytics can indeed be a perplexing mountain of data to decode, and without a game plan you could get lost very easily. Let’s look at some ways to know which metrics to track, and ways to use Analytics to your best advantage.
Understanding which metrics you need
While each business has somewhat different needs, the more useful common needs follow.
Use these advanced Google Analytics features to help sort the data
Three advanced features are incredibly useful when it comes to deciphering and sorting the data.
Custom reports lets you craft a version of Analytics that suits your business specifically. You choose the information that’s important to you, and organize it in whatever way you need to.
Advanced segmenting provides you with a chance to view various segments of your traffic, such as mobile or tablet traffic.
Intelligence events, much like Google Alerts, sends a notification your phone or email when anything significant occurs on your website, such as an up or down spike in traffic.
Don’t make the mistake of not using Google Analytics. Spend some time to make it work for you!
Posted on: 09.03.14