Confused About How to Use Google Analytics?

Google Analytics for Small Business 101

Many of us grasp using Google Analytics to learn how our marketing efforts are performing can be a key to unleashing future success. Nonetheless many are overwhelmed by the sheer immensity of the data facing them. You need to begin with asking the right questions: what are my goals, and what do I need to know to achieve them. Google Analytics can indeed be a perplexing mountain of data to decode, and without a game plan you could get lost very easily. Let’s look at some ways to know which metrics to track, and ways to use Analytics to your best advantage.

Understanding which metrics you need

While each business has somewhat different needs, the more useful common needs follow.

  • Total visitors – The number of both “unique” (first time) visitors, and total visits, which includes returning visitors.
  • Keyword phrases – Which keywords are people typing in to get to your pages? This is critical data, and will help you learn how to target your marketing.
  • Most popular pages – See which of your pages are getting the most visits.
  • Visitors country of origin – Where in the world are these folks coming from.
  • Referral pages – Seeing which pages are driving traffic to your site is very valuable information. This may be from affiliates, video, images, social media and many other sources.
  • Search engines – Which of the search engines are delivering the most traffic to your pages.

Use these advanced Google Analytics features to help sort the data

Three advanced features are incredibly useful when it comes to deciphering and sorting the data.

Custom reports lets you craft a version of Analytics that suits your business specifically. You choose the information that’s important to you, and organize it in whatever way you need to.

Advanced segmenting provides you with a chance to view various segments of your traffic, such as mobile or tablet traffic.

Intelligence events, much like Google Alerts, sends a notification your phone or email when anything significant occurs on your website, such as an up or down spike in traffic.

Don’t make the mistake of not using Google Analytics. Spend some time to make it work for you!


Posted on: 09.03.14