How to craft your welcome emails

You know the drill: you opt-in to someone’s subscriber list, and soon you receive a confirmation email from them, welcoming you to the list, newsletter or whatever you just signed up for. The fact that we are expecting these emails is a primary reason why they are usually opened. But how does the sender craft these emails for best effect?

What elements are needed to not only welcome them, but also spotlight what they can expect and what you have to offer them during their time with you?

Here are 7 ways you can optimize your welcome emails to set the stage for a long lasting, profitable relationship.

7 Ways to craft effective welcome emails

Send out immediately – Send these out immediately. Don’t wait to batch send your welcome emails. A study by Experian found that welcome emails sent out individually rather than by batch were opened 10X more! Show you care about them signing up.

Use a working email address – Using a no-reply email address will only do one thing for you: give you a no-response customer. People are going to want to email you. Don’t make it difficult.

Split-test your welcome email subject lines – This is really easy to do, and can make a huge difference in your open rates. Wouldn’t you want to do this for a possible 15-20 percent increase in opens?

Use your social media channels – Encourage your subscribers to follow you on your social media channels, and even help them by ensuring that you have links and buttons on your email template.

Personalize – It’s always best if you’re trying to develop some sort of customer relationship with your subscribers that you personalize the emails whenever possible. This of course means you’ll need to collect names.

Consider offering an incentive – A lot of companies opt to send along a coupon or other incentive as a welcome gift. Not a bad idea, and can move relationship from a subscriber to a buyer swiftly.

Make sure to optimize for mobile – Since around half of all emails are now opened on a mobile device, it would be a good idea to make sure you are using a responsive design so that your emails can be opened anywhere.


Posted on: 12.10.14