Would it astonish you to know that there are about as many social media tools as there are photos of the Kardashians floating around the Web? Seriously, you can get a headache trying to learn which of these tools you need to use, and why.
Clearly there is a need, as managing social media for your business is not for the faint of heart. It will take a well-thought out strategy, dedicated staff, and some well placed tools.
So let’s take a look at some of these social media tools, attempt to provide a clear picture of what they do, and if you need them.
9 Fantastic social media tools and what they do
These tools cover a variety of areas and tasks. Assuming you’ve determined the social networks you’re focusing on, there are some great tools here to help!
Tweetdeck – A great tool for Twitter that organizes all of your Twitter activity onto one “deck”. This gives you the ability to see at a glance what’s happening.
SharedCount – Ideally you’ll want to know how popular your content is. SharedCount can deliver this information quickly and accurately. Showing you how widely your content was shared.
TweetReach – This Twitter tool shows you the reach and exposure of each tweet you send, and delivers data reflecting who retweets you and their influence.
LikeAlyzer – A pure Facebook analytics tool, this one provides you with the ability to take an in-depth look at your Facebook pages and even offers suggestions on what you can do to improve them.
Klout – Klout collects information on your various social profiles and comes up with a popularity score of 1 to 100. What’s your Klout?
Mention – Want to know who and where your brand or name is being talked about? This is the tool for that! It can track anywhere, and send it to you in an email once a day.
IFTTT – This automation app can do everything from text you tomorrow’s weather to automatically updating your Twitter with content from your other channels. IFTTT currently makes connections with more than 90 channels, including Twitter, Facebook, LinkedIn, and Instagram.
Buffer – Buffer is an automation tool allowing you to schedule social media posts and updates to your accounts. Buffer currently covers Facebook, Google+, LinkedIn Twitter and more.
Hootsuite – Hootsuite is a social media management tool that helps you monitor, measure and manage up to 100 Social Profiles on sites such as Twitter, Facebook, LinkedIn and Google+ Pages, all from one convenient dashboard.
Posted on: 10.31.14