How to Use Humor to Connect with Your Audience
Okay, here’s a freebie for someone out there. It’s totally perplexing why some sharp home décor company hasn’t used humorists Oscar Wilde’s last words in their advertising: “Either this wallpaper goes, or I do.” Plain and simple humor sells. It puts folks in a good frame of mind, and effectively disarms them to where they forget you’re in reality selling them something. Art Linkletter wasn’t kidding when he opined that laughter is the best medicine, and it could be just the prescription your business has been searching for!
4 great ways to use humor in your marketing!
Take advantage of pop culture – This is a generation which has typically left the evening news in favor of the likes of Jon Stewart, Steven Colbert and the other night time mavens that have built careers around the daily misfortunes of celebrities, sports stars and politicians. It’s all fair game, so don’t hesitate to use your share when you can find ways to make it humorous. Having your audience smiling and in a good spirits right off the bat can go quite a distance toward helping build rapport with them.
Make humorous videos – It only takes a few moments on YouTube for sufficient evidence to persuade anybody that a funny video gets loads of eyeballs! Even the lamest concept, shown in a quirky way will get views and be shared widely. It doesn’t take a degree in cinema to make it happen either. Many simply shoot them using their cell phone, o if you wish to go all the way, use an app like GoAnimate or Xtranormal to create quick and visually interesting animated videos.
Create a visual mashup – A good way to take advantage of both humor and the wicked hot photo-sharing world is to create a humorous meme. These are practically required on Facebook, and can be a great ice breaker and are also able to be shared far and wide though Pinterest, Instagram, Tumblr and other sites.
Use humor in your content – Don’t be shy when it comes to getting a little edgy in your content. The payoff will be that folks will see you as more like them, and not just some stodgy firm bent on selling them a product. The better you connect on a shared (and funny!) level, the better people will like you and share your site.
Posted on: 08.22.14