It had to happen, and it has. The most recent Google update, named Pigeon, is all about local search results, and it has had some rather wide reaching effects.
The stated aim of this update is to more closely tie local results with what the standard web ranking signals are now. This is presumably done to make rankings more consistent, and improve the quality of the results. While it’s unclear if it will succeed in those aims, there are a few ramifications that are clear, and the effects they are having is very real for some local businesses.
Let’s take a quick look at what the first impressions of this Pigeon are, and how it is impacting local search results.
3 Ways Pigeon is affecting local search
The Pigeon update still has a lot of shaking out to do, and there may be more changes to come, as there always are with this kind of algorithm shift. Local SEO experts agree, sticking with fundamental local SEO techniques and high quality websites is the smartest approach. The best thing local site owners can do at this point is make sure they are well-optimized in the local directory results, as that could be all you get for a while.
Posted on: 11.12.14