How to Figure Out Your Social Media Demographic
Do you know who’s following you? Socially, of course. Well, you ought to! Many of us have a huge number of fans and followers, but for the life of us can’t determine where they go when you send out a Tweet, update or post. Are they real, or are you simply not offering them what they are looking for from you? Any sort of marketing depends on ensuring that you’re matching message to market, and your social media is not any different. You just have to have an understanding of whom you are speaking with and what interests them.
How does one measure social media demographics?
The usual tools to discern the demographics of your audience (Compete, Quantcast, etc) aren’t quite up to the task yet of measuring the critical data that makes up your social audience. Thankfully, for all of us, many new tools are sprouting up as we speak to assist us to gauge the likes, dislikes and trends of our followers and fans.
Three of our favorite new tools!
Here are three we like right out of the gate.
DemographicsPro – Known until recently as KnowYourFollowers, this tool breaks down your Twitter followers into oodles of information, including country, state, gender, interests, other people followed, their jobs and a lot more. This is provided in both a numerical and percentage format, providing you with the most chance to target your followers.
Birdsong – Birdsong is a social intelligence tool that delivers on demand reports with analysis and insight about what brands are doing on their social outlets such as Twitter, Facebook and others. This is very useful to understand how your competition is targeting their social media, and how you can too!
SoDash – An incredibly unique and useful tool SoDash combines the act of listening to social media into actual lead generation, customer service, brand management and competition monitoring.
Understanding the buzz and chatter about you and your competitors is the beginning of being able to use the information better in your marketing.
Posted on: 08.06.14