How to Leverage Facebook Graph Search at Your Business

What to Make of Facebook Graph Search?

The latest in a never-ending stream of Facebook rollouts is now with us, and it’s called Facebook Graph Search. This is Facebook’s newest entry into the search game, and it appears as if they’ve genuinely found a new and different vein. Still in Beta, Facebook Graph Search might not yet be accessible for you, (still limited to the US, and there’s a waiting list) but it is due to rollout this summer. And so now is the time to start to learn how this might help your business.

Facebook Graph search – What is it?

Facebook Graph Search is a search model by which you are served up results based not on any keyword you entered, but rather results based on your social spheres. For instance, your search will reveal people who share your interests, photos and videos they’ve liked, and connections you share. These outcomes are unique to you as they’re based on you and your friend’s interests.

How can you use Graph search in your marketing?

One of the primary benefits here seems to be that Graph Search will reward those who are making a genuine effort with their social media, engaging and reaching their fans and followers. Facebook is mum about the aspects of the actual search algorithm, but suffice it to say that it will go a long way towards removing pages that are trying to game the system. Fake Likes and fans received from strange locations outside of your common spheres, will be viewed with some skepticism.

Rather, this appears as if it will greatly benefit businesses making a real attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:

  • Be sure your business page profile is completely filled out, so that users can find you.
  • Make sure to engage, not sell your visitors.
  • Be very careful of what is posted online, especially on Facebook itself, as this may come back to embarrass your business in a big way!

Posted on: 05.28.14