How to Use LinkedIn Business Pages for Your Small Business

Is It Time for You to Start Using LinkedIn Business Pages?

It was just a matter of time before business professional network LinkedIn became a beneficial and workable tool for small business to use effectively. Long an afterthought when it came to marketing with this social network, it has now emerged from the shadows to provide a striking alternative to Facebook and Google pages. No longer is it merely a job seeking site, but an appealing and useful social channel. MarketingLand reports that LinkedIn has expanded to over 3 million company pages as well as some 225 million members actively sharing content, engaging with one another, and making the most of the Web’s #1 business professional network.

How your small business can make use of LinkedIn

As the platform grows, there are many methods to use a business page on LinkedIn. Let’s see which make sense for you.

  • LinkedIn profiles and optimization – Optimizing your company page with brand specific keywords and content is vital for both your profile page along with any targeted pages, where you can show your wares. The LinkedIn audience is quite sophisticated from a business standpoint, and your company profile is one place to display your strengths. Also, be aware that profiles will turn up in organic Google search, so it’s a virtual business card also.
  • LinkedIn search – Everything you post on LinkedIn will appear both in a LinkedIn search and also Google. Keeping your search keywords consistent can help you rank as highly as possible for your desired search terms. Another plus is the recently announced ability for LinkedIn admins to post as your brand, instead of as a single person. New initiatives such as the acquisition of SlideShare, LinkedIn Influencers and Sponsored Updates are ample evidence of LinkedIn’s commitment to search.
  • Create epic content – Making certain that you are posting your very best with regards to content is a must on LinkedIn. This can take many forms from your home page, product pages and videos.
  • Link to your other social media channels – Currently only a third of the top 100 LinkedIn company pages link to their social profiles from LinkedIn. This is a must, as it will enhance your Google rankings as well.

LinkedIn continues to grow into far more than a job board. Discover how it will help your small business today!


Posted on: 08.08.14