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Keyword Research | SEM | Local Search Marketing

A detailed examination of a list of your industry related terms and synonyms, commonly referred to as keyword research, is the first step in building a successful website strategy. We have perfected our keyword research and selection process to help businesses select keywords that are most closely related with their target audience and search marketing objectives.

• Discovery – Wayponit Solutions Group will gather information and data about your site and its placement to ensure we understand your company, your site, the products and services you offer, your competition and your target audience.
  
  
• Keyword Research - With the knowledge gained from the discovery phase we are able to identify your most sought-after services/products. Knowing your differentiators and your competition gives us the ability to begin generating our starting list of related terms and phrases.
  
  
• Traffic & Data Analysis - Taking the information gathered from your site’s performance with our starting list of key phrases , we analyze the traffic, conversion and ranking and make adjustments on the targeted phrases.

Keyword Recommendations - Upon the completion of our keyword research process, we are able to present you with a list of recommended words and phrases (as well as our rationale for each) to target in your chosen search marketing campaign.