Know your social media followers

Having a lot of people following your business’ Twitter page is fantastic. But what’s better is when these followers are motivated to buy your company’s or products or recommend your company to others. If you wish to create these active followers, the Web site Small Business Trends provides some advice that you need to follow.

Demographics

According to Small Business Trends, business owners should try to learn as much as possible with regards to their Twitter followers. They can do this by purchasing software that analyzes their followers, software such as KnowYourFollowers, BirdSong, SoDash and SalesForce Marketing Cloud.

What You’ll Learn

These services can tell you, amongst other things, the countries, gender, interests and jobs of your followers. They’ll also let you know the other Twitter accounts that your followers are subscribed to.

Why This Matters

If you know more about your followers, you are able to tailor your Twitter account to better serve their needs. This lets you post messages and offers that your followers will be more apt to reply to. Which, naturally, is the end goal of social media advertising.


Posted on: 09.27.13