Looking at What You Should and Shouldn’t Do When Using Facebook for Business

We all know that Facebook has a tremendous reach, and that it has enormous potential for your business. What you may not know is how you can effectively use Facebook in your business.

There are however, some ways to be smart about it. We’ve found a few do’s and don’ts you want to keep front of mind when marketing on Facebook, lest you end up running afoul of the largest social media giant on the planet.

Take a look at what to do and what not to when marketing your business on Facebook!

Be sure to…

  • Be quick to respond – If you leave people waiting for days or weeks before getting back to them, you’ve already lost.
  • Briefer is better – Research now shows that posts of less than 80 characters are 66% more likely to be engaged with.
  • Build your page organically – Building a popular page on Facebook is best done through having readers recommend and share you. You can help it along a little by running a Like campaign to a targeted group.
  • Ask questions – This will engage like nothing else!
  • Post great content – No one will share your content if it’s mediocre. Make sure you are sharing something you would want to read, and most importantly that your audience would also.
  • Have a regular posting schedule – You’ll need to test this for yourself to see what your audience wants, but it’s safe to assume that 1 time a week isn’t enough, and a few dozen is too many, unless testing proves otherwise.
  • Use the Facebook ad platform – Possibly the best PPC platform available to the public at large, it’s a terrific way to expand your reach.
  • Be sure to share – Let the world know about your content by sharing it across all your channels and platforms.
  • Engage – Get acquainted with your audience and directly talk to them, It will pay off.

Don’t…

  • Sell all the livelong day – Nobody wants to be continually sold to, so don’t do it! Adopt the 80/20 rule as regards content to offers.
  • Ignore questions or problems – A surefire recipe for disaster.
  • Make huge posts – This isn’t the place for long-form content. Link out to it on your blog if you need to.
  • Buy Page Likes – This is like buying fake sales. A page with thousands of fans but virtually no interaction is a dead giveaway.
  • Post content not related to your business – This isn’t your personal Facebook page, so don’t treat is as such. Make it about your business and you’ll be rewarded.

Posted on: 11.19.14