Every one of us want our web pages to rank well, and often times we think that simply posting a wealth of great content will do the trick, but we’re here to let you know that there is a bit more to the recipe than just adding words and images.
Google loves to reward pages that are technically well done with high rankings, as they feel that while you may have great content, if your user experience is less than wonderful, they’ll say no thank you and look elsewhere.
So how can you satisfy the technicians at Google and get them to rank your pages better? Let’s have a look at 5 tips you can use to ensure that your pages are Google-friendly and provide the best user experience you can deliver.
5 Tips for optimizing the technical side of your web pages
Page speed – You might have heard the latest human attention span statistic; that we now are transfixed a mere 8 seconds, one second less than a Goldfish. Thus it should come as no surprise that Google probably will not rank your site well if it loads slowly, as people will look at this as a poor user experience, or perhaps not go there at all!
Good internal link plan – Google will favor your page if you are using an intelligent and useful internal link scheme. While also helping to pass Pagerank, the main reason for linking to relevant pages you own or authority pages you don’t is to optimize the user experience for your visitors.
Make sure you are Schema compliant – Schema.org is the web language markup that Google, Yahoo and Bing have agreed to use in order to better see what your pages are about. This is one you’ll need a webmaster for.
Employ expected HTML – The traditional HTML elements that are used to determine what your pages are saying should be in place. Examples of these would be items like H1-4 tags, image alt tags, site descriptions and a few others.
Keywords you wish to rank for – This is your opportunity to tell Google in no uncertain terms what your page is all about, and hopefully be ranked for these terms. You’ll have to make sure they are found in all the places Google is looking for them, such as title tags, titles, description, the body of your content and links.
Posted on: 12.05.14