How to Manage your Visual Content

These days businesses are producing visual content at an astounding rate, and the question soon arises, where and how to manage these assets? The sheer numbers of images, infographics, videos and creative web art bring into play the need for a cohesive strategy for keeping everything organized should and when you need it.

The reasons for having a workable visual content strategy are grounded mainly in time-savings and asset protection. How often have you personally looked for what seemed an eternity for a specific visual? Painful memories, I know.

Also, in this era of easy litigation, should you need to have the provenance of a particular image or other visual, having it easily accessible can be the difference in whether or not you prevail in court.

5 Simple ways to manage your visual content better

Create or purchase a system – If you have someone on your team who can make a system for you, wonderful. If not, there are a number of solutions available, including off site cloud solutions. A company called North Plains is a leader in digital asset management.

Use your own naming conventions – Make sure you name your image files in a manner that depicts what the content is. It saves a ton of time if you name something “old small logo” as opposed to IMG3899976236.

Limit access and establish guidelines – Be sure that you have some control over who accesses your files. This can change as time passes, but keeping up on it is preferable to having problems down the road.

Store your content in one central location – Make it easy on everyone by storing your visual content in one location, assuming you have appropriate backups enabled. This obviously saves time and money, and if they are stored in a cloud, there is minimal risk of data loss.

Create access protocols – Not everyone may need the same type of access, and you should be able to control access so that your content is not accessed outside of your company, or by employees no longer employed by you.


Posted on: 12.04.14