Visual marketing is coming to a screen near you. In fact, it’s already there! The technique of using videos, images and other content associated with some visual element, (such as blog posts) is getting massive attention now as these mediums show themselves capable of driving far more traffic and sales than simple text. The social world we are in fosters near-instant sharing of our visual content and this, as we know, can go widespread in seconds.
Since we now know that the human brain processes images 60,000 times faster than text, and 80 percent of visual content sticks with us as opposed to 20 percent of textual, it ought to be no surprise that visual marketing is responsible for 84 percent more views and 94 percent more clicks than text.
How to make your own visual marketing work
Employ large doses of social media – Who hasn’t heard of Instagram, Pinterest, Facebook and YouTube? These social networks are fantastic avenues for allowing you and others to share your visual content far and wide.
Make sure to add a visual aspect to your other content – Blog posts with images get clicked on far more than ones that don’t, and shares are correspondingly higher also. There are several places to find great visuals, or you can create your own with tools like Canva and PicMonkey.
Make sure you optimize your visual content – Do your best to optimize your images and videos with keywords in the title if appropriate, and an appropriate description of the image or video. This makes a large difference in their ability to rank, as well as for people looking for your content.
Create Slideshows and Infographics – Two of the most highly trafficked and search engine popular visual content sources are document sharing site like Slideshare.net and infographics. Both are shared widely and can generate an avalanche of traffic and visitors. Slideshows are drop dead easy to create, and infographics are becoming that way.
Now, just in case you need one more piece of proof, gnaw on this for a moment: The typical user on Pinterest stays there for an average of 1 hour and 17 minutes, while the Twitter and Facebook get only 36 and 12 minutes respectively. Convinced?
Posted on: 10.31.14