How to Pack Your Message into a Six-Second Video on Vine!
If you’ve seen any videos from the new Twitter platform, Vine, you’ve likely been quite fascinated by them, but perhaps also confused as to exactly how to utilize this new platform. What it takes, is a clear idea of your idea! You’ve a mere six seconds to deliver your message, so time is of the essence!
How businesses are using Vine
The limitations of the platform haven’t prevented businesses from making very influential videos on Vine. On the contrary, the constraints have enabled businesses to craft powerful short messages generally focused on one aspect of their business. The secret is to be imaginative and fun! Nobody is seeking an in-depth analysis of something watching a six-second Vine video: they are generally, while interested in your brand, seeking to see what’s new, fun, and happening now. Many make use of this platform to roll out new product lines, deliver short messages about the company, customer service videos, human interest and staff messages. Businesses both big and small are discovering creative uses for Vines.
General Electric is using Vine to develop innovative ways to share science in cool ways.
The Gap is using Vine as an online video catalog.
Bacardi is using these short snippets to show drink recipes featuring their favorite rum!
Not to be outdone, Malibu Rum has produced a thirst-quenching Vine of their own!
As part of the launch for their Cool Ranch Doritos Locos Tacos, Taco Bell created a yummy Vine to whet their customer’s appetites!
Lowes home improvement stores has innovated by building a series of #lowesfixinsix
Don’t limit your imagination!
Vine videos can be a novel way to introduce new staff, new products, new directions and more. It’s only limited by your imagination. Obviously, time isn’t a factor! Take a few moments and browse through some Vine videos, and discover if this isn’t a platform that your company or small business can utilize!
Posted on: 08.27.14