Social media is a wonderful thing, and while it can be a challenge to work it into your day, it can reap rewards that didn’t exist even a couple of years ago.
So after all the hassle to make sure that you’re posting regularly to your particular mix of social media channels, you find that these posts are not producing what you hope, namely clicks to whatever it is you want to send them to, you’re ready to pull out your hair and chuck the whole social media initiative into the ash can.
So, should you junk it all? No, instead use the following 3 tips to goose your social media audience into clicking on your links and heading where you want them to go!
3 Tips for more clicks from your social media posts
Use calls to action – You need to actively ask for the click and the share. Don’t just assume that because what you have waiting for them on the other side rocks that they’ll somehow know this and click. Let them know what to do! It’s not pushy, it’s marketing. Use the power of their subconscious to your benefit; people will often do exactly as instructed, if instructed.
Include imagery – We are a visual lot, loving our videos and pictures. Be sure you incorporate compelling images and videos in your posts for the best results possible. Sometimes, even the promise of a video will do the trick, by having a static video image that clicks through to your video, wherever it is you want that to be.
What’s in it for me? – People need a strong reason to click through. This is where you can make the decision easy for them by offering a valuable bribe that practically guarantees the click. The only way this doesn’t work is if your call to action is weak or nonexistent, or you don’t deliver real, relevant value. There’s nothing that will draw the wrath of a reader quicker than a marketer who is attempting to deceive, so make sure the bribe matches their interests.
Posted on: 11.07.14