Google Hangouts were created to take advantage of the best of both video and social media, by creating a platform where you and your audience can interact and educate. Unlike most traditional webinar platforms it offers the advantage of being near immediate, very interactive, widely accessible and even better free.
Hangouts are super easy to conduct, and once done they are promptly loaded to your YouTube Channel, allowing a seamless transition for you to market with it.
If you haven’t yet thought about using Google Hangouts for your business, here’s 3 reasons why you should.
3 Great Reasons to Incorporate Google Hangouts into your Business
Another choice for webinars – Using webinars in your small business might be cost-prohibitive, especially if you are using a state of the art platform like GoToWebinar, which can run you over $500 if you have a decent sized audience. Hangouts, alternatively, are free to run and most of the heavy lifting is done for you, including the recording and rendering of the video. This can make it very simple to use Hangouts for webinars on the fly, customer service tutorials plus more.
Showcase your business – Hangouts are a very simple way to get the word out about your business, showcase products and services, and even conduct a product launch. Introducing your business to a new market segment, neighborhood or audience is also a terrific use of the platform. The viral aspect to using a Hangout in association with your social media channels, especially Google+ is a great way to extend far beyond your own reach.
Engagement and fast service – Hangouts are really good for engaging with your audience, especially a small one. Being virtually face to face with your audience is invaluable, and has a great many benefits when it comes to your efforts to brand yourself in your chosen market. Hangouts also make it possible to be a participant in what is becoming known as Agile marketing, that is, the ability to quickly respond to trends and market events with answers and solutions. This ability on your part will resonate wide within your market.
Posted on: 11.14.14