Microsoft is a household name. And Bill Gates is arguably one of the most important names in the technology field. But has Microsoft ever been “cool”? Not really, in the eyes of consumers it’s always fell a little short of hip, but Microsoft’s new software for smartphones may change the way the company is viewed.
Microsoft has long fought an industry reputation as a sort of stodgy dullard. There is a decent list of unsuccessful Microsoft products. Remember the Zune music player? Perhaps not. What about the Kin phone? That flop has long vanished from the minds of most consumers.
Windows Phone software may change this, as it is a success among the technology press and consumers alike. People are saying that in general Windows Phone is one of the most effective operating systems available on the market.
Windows Phone draws praise for its eye-catching on-screen typography and its mosaic of animated tiles on its home screen. This presents a visual contrast with the home screen of the iPhone. The operating system gets points, too, for making it easy for users to access social networks. When friends or family members post pictures, messages, or updates to Twitter or Facebook, the tiles representing these services pop into life on Windows Phone-equipped devices.
Even with all of these features and praise Windows Phone hasn’t been the biggest seller. This is perhaps a result of the phones that come loaded with the OS. Many individuals believe these phones are dull and wireless services providers are still pushing the iPhone and Android in a big way.
The Windows Phone could, however, represent a change for Microsoft. Perhaps this is just the start of a line of chic, hip products from them.
Posted on: 03.02.12