Your phone is quiet. Customers aren’t sending you e-mail messages. Even worse, no one’s spending money at your shop. Your occasionally worry that you’ll soon be out of business. There could be a number of factors that cause your small business’ struggles. But have you investigated the role your business’ website might be playing? A bad business website is often worse than no website at all. It might even be costing you business.
Fortunately, Entrepreneur Magazine recently provided tips to small business owners struggling with their Websites. The magazine’s advice? Keep your business site simple, easy to find and easy to navigate. If you do this, your website will become a tool for building business, not driving it away. The magazine’s first suggestion? Be certain your website immediately tells visitors what your business is and what it does. You don’t want visitors to have to research your site to figure out what services you provide.
Easy to find
A good business website really should be easy to find, too. This simply means choosing a domain name that’s memorable and intuitive. For example, if your company name is Steve’s Landscaping, your website address ought to be something such as steveslandscaping.com. You may like the domain name GreenerGrass.com. Nevertheless the odds are that customers won’t be able to find your company website if they don’t already know your online address. The magazine also suggests utilizing the .com extension – which is the one that most people are acquainted with – and to avoid including dashes or numbers in your Web address.
Easy to navigate
You also want to make sure that your site is easy to navigate. Entrepreneur says that your site should feature easy to find links and a site map. The site map ought to provide a quick path to your site’s most important pages.
Posted on: 05.21.14