Why you need to use infographics in your business

Using infographics in your business yet?

So why use infographics? Infographics have taken our world by storm, as we are all more and more inclined these days to process data visually than through the written word. Neuroscience explains why: based on research from 3M (maker of Post-its, among other things), 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text! So some smart person somewhere invented infographics (probably Al Gore) to help us tell our stories. Now, smart companies are using these visually pleasing, data-rich illustrations to educate and engage new customers. Here’s a fantastic example of how one online marketer is employing infographics to build his business.

There are a number of great reasons why you should consider using infographics in your business. Here’s just a few:

  • They are visually impactful and easily scannable, both aspects that match up with today’s web browser
  • They are terrific vehicles for presenting facts easily and in a neat, focused fashion.
  • They lend authority to your expertise on the given subject
  • They can go viral, which can result in traffic and search engine ranking benefits
  • As images, they’re easily shared, which has a number of benefits (based upon research conducted by social media expert Dan Zarrella, images have more shares and likes on Facebook than any other post type—even video)

And as an example of some of the power of infographics, what better way than—you guessed it—check out this infographic from WebmarketingGroup.co.uk.

Want to create your own infographics?

Want to make your own infographic for your small business? There are a growing number of sites and tools coming around now that make it easier to jump in and fashion stunning infographics. At the most basic level you can create them in PowerPoint, which is easier than you might imagine. If you’re seeking a bit more advanced or polished option, you might consider a tool like Visual.ly, where you can modify existing templates for your needs, or perhaps, use a service like PiktoChart or Infogram.

What if you can’t design a whit?

Simply outsource them. Many times we don’t have time, skills or patience to get the job done, especially if you’ve never really opened Photoshop before. Don’t worry, as there are top-notch designers willing to create your infographics for you,and for a reasonable cost. Examples of these places include 99Designs, Elance, Odesk, Fiverr, and Freelancer.com. Make sure to request samples of their work, set clear guidelines and expectations, and communicate clearly your vision, so there aren’t any surprises come delivery time!


Posted on: 07.04.14