Why You Should Care About Pinterest

Are you burned out on social media? Then you really won’t be happy to hear that a new social media site is gaining traction. However, you might be interested to know that this new site, Pinterest, doesn’t focus on the minutiae of day-to-day living as sites such as Twitter and Facebook seem to. Instead, Pinterest encourages users to share their interests with others. And in this way, at least, Pinterest does more to encourage creativity among its users than sites such as LinkedIn and Facebook.

The site’s name offers a clue as to what it’s all about: Pinterest is a combination of “pin,” as in pinboards, and “interest,” as in what you are all about. When you sign up for Pinterest, you make your own “pinboards” or categories. You then attach photos and images that fit within those categories, as if you were pinning these images to a bulletin board.

Creating Pinterest Categories

For example, you might make the category convertibles. You can then paste any images you can find online of the new Volkswagen Beetle convertible, along with a link to the page where you found them. You can even attach any photos of convertibles that you took yourself as well as add notes to these images. After that you can share these pinboards with other Pinterest users.

The Social Part of Pinterest

Just like Facebook and Twitter, you can elect to follow coworkers and friends. You don’t have to follow all of a friend’s collections; for example, you can choose to follow only their collection of art, while choosing not to follow the restaurants that they like in their area.

Joining Pinterest

The one problem with Pinterest is that you have to get invited to obtain an account. You can visit pinterest.com and ask for an invitation but it might be a while before you receive one. The more surefire way to get an invitation is to have a friend invite you that already has an account.


Posted on: 03.14.12